This lesson is for : Grade 12:
Summary
Students will present media campaigns (TV, Print, Radio) focused on four key messages with two different campaigns per message. This year, the messages cover a variety of SOL related topics designed to persuade teens to change their behavior for success on the upcoming SOL tests. Part 1 of the 2 phase project: Students will present their advertising proposals to a panel of judges (the Shark Tank), including a local Advertising Executive from Pound, Feinstein & Associates. Using the feedback from the panel, the school Principal will chose the campaign she likes best for each message, and we will implement those four to create TV commercials, Print Ads and Radio ads. Will they survive the Shark Tank?
TIPC Ratings
Research & Information Fluency
Rating: Ideal – Explanation: Students assembled and synthesized information to address the authentic task of creating an advertising campaign. They gathered information about the topic they chose, keeping in mind the target audience, assembled their presentations after creating TV, print and radio ads. Then put the products together into a complete pitch proposal to display and interact with the presentation.
Communication & Collaboration
Rating: Ideal – Explanation: Students selected the appropriate digital tools to communicate and collaborate with their peers and with the panel of judges, including an advertising expert from a local ad agency. Their input allowed them to reflect on their roles as communicators and set goals for the implementation of their advertising campaigns across the school.
Critical Thinking & Problem Solving
Rating: Ideal – Explanation: Students were trying to solve the authentic task of creating an effective advertising campaign to change teenage behavior prior to SOLs. They selected the appropriate digital tools to collaborate together to solve the problems of creating a multifaceted ad campaign. Then come back together after the presentation to analyze the feedback from the panel, including feedback from a local ad executive, and solve the problems that come with creating TV, Print and Radio ads prior to deadline.
Creativity & Innovation
Rating: Ideal – Explanation: Students synthesize existing and self-generated knowledge to create new ideas and products within and beyond the assignment parameters by taking their knowledge of communications and persuasive writing to create a pitch proposal and multimedia advertising. Students took strategic risks in the way they presented the proposal to make their product stand out above the rest. Some used music, props and acting to show. Students use the feedback to reflect on their product and make changes to their ad campaign before going into production.
Student Artifact
Lesson Materials
