Carey McCray and Sue Anderson, Deep Run High School
This lesson is for : Grade 9, Grade 10, Grade 11, and Grade 12:
Summary
Students in Digital Media Art and English 11 classes collaborate on creating digital citizenship public service announcements. Both classes approach the challenge from their content area’s frame of reference. The English students research and advocate a position and then articulate their concept. The Digital Media students add input to the concept and and then create the PSA using Adobe Illustrator, Photoshop and After Effects. Throughout the project, students reflect and refine their work in progress. At the conclusion of the project, students participate in a field trip to a local advertising agency and television studio to observe, learn from, and discuss their projects with professional communicators. The best PSAs are selected for broadcast by the local television station.
TIPC Ratings
Research & Information Fluency
Rating: Not Observed – Explanation:
Communication & Collaboration
Rating: Approaching – Explanation: During the video projects, students in two different content areas collaborate on the design and creation of public safety announcement highlighting the importance of digital citizenship. The teams are randomly paired together and share responsibilities for the videos while taking on different roles to ensure the project’s completion. Students communicate in traditional and nontraditional ways via technology. Throughout the project, students provide feedback and reflect on both the roles and on the final PSA.
This lesson is rated as Approaching.
Critical Thinking & Problem Solving
Rating: Not Observed – Explanation:
Creativity & Innovation
Rating: Approaching – Explanation: The collaborative teams brainstorm concepts as they consider the messages to be creatively conveyed regarding internet safety and digital citizenship. The teams create novel meaningful work that goes beyond the requirements of both the digital media and English class. In creating actual PSAs that will be shown on TV, students create messages for an audience beyond their teachers and even their peers. As a result of these efforts, this lesson is rated as Approaching.
Student Artifact
PSA Projects 2015 from HCPS Instructional Technology on Vimeo.
Lesson Materials
