Summary
In our world today, we are bombarded by advertisements. Consumers have to evaluate advertisements for their credibility and authenticity before deciding to make a purchase or use a certain product. Our students critically evaluated present day advertisements to determine the best methods for advertising to consumers. They gained an understanding of Henry Ford’s invention of the assembly line and his impact on the automobile industry as part of the 1920s culture. Using this knowledge students generated radio advertisements focused marketing a Model-T car to the 1920’s population..
TIPC Ratings
Target – The students selected their own digital sites for research and for “bells and whistles” such as 1920’s music. The only teacher direction was to use Audacity for recording, because that is the recommended program installed on the County computers. The students, although in groups, had to evaluate the sources they were looking at for relevancy and credibility.
Approaching – The students worked in groups of their choice to do their research and create a script before recording in those same groups. The script had to be approved by a teacher, who could then offer suggestions or critiques. The students had the ability to share their work with their peers and classroom community. Students visited different computers to listen to the radio advertisement open on that computer. The students then filled out evaluations and left it under the keyboard.
Target – Prior to this assignment, the students had little to no knowledge of a Model-T car or the 1920’s culture. They had to use the resources they chose to learn about the Model-T and the 1920’s culture in order to appropriately market the product to the 1920’s population. The open ended question in this assignment is: How does someone successfully market a product, such as the Model-T car, to a specific generation, such as the 1920’s? On the final category, this lesson really hit the Target level. The students independently formed collaborative groups, selected the technologies that they would utilize, and created their own radio advertisement. They evaluated each other before submitting the script to the teacher for final approval.
Target – The end result of the assignments was the creation of an original radio advertisement to market the 1920’s Model-T car. Students were required to evaluate independent resources and develop marketing strategies that would attract potential buyers in the 1920’s. The problem in the 1920’s was affordable transportation was something new to the people of the 1920’s. Many people had never been able to purchase their own transportation and would need to be pushed out of their comfort zone in order to make such a purchase. The students had to figure out how to make people do this. This assignment asks students to step back in time. The specified audience would be the consumers of the 1920’s. The Model-T was also different from every other transportation resource that was available to the masses. To create an effective advertisement, the students would have to brainstorm innovative advertising techniques, gimmicks, wording, etc.
Student Artifact
