Media Literacy and PSAs 2 – 5319

Summary

The purpose of this lesson was to teach students how to deconstruct media messages, with the intention of learning how to be more aware of the media messages that people are inundated with in today’s society. Students first learned the basics about media literacy, then viewed PSAs, before finally creating their own PSAs in groups of two to three. Students accomplished this by working together to develop a plan for their group, before ultimately creating a final product using either Power Point, Active Inspire, or MovieMaker.

TIPC Ratings

This lesson is in the Approaching category. Depending on the responsibilities of each role, those who researched and gathered data about their PSA used their research and information fluency skills they were taught in their grade level enrichment classes. Students determined which information sources to use and assembled any facts, images, and media that would best communicate their message to their intended audience. Each group selected the digital tool they deemed most appropriate to deliver their message for their final product.

This lesson is in the Approaching category. The creation of a PSA is a real-world, authentic application-based task in which each member of the group was responsible for a part of the creation of the final product. Each group established the norms, expectations and rubrics that would result in the best product possible and meet the assignment criteria. Each group had to determine which digital tool would be the most appropriate to deliver their message. Each final product was presented and each student in the class participated in a peer review which was used as part of the final grade.

I believe this lesson falls under the Approaching level for this category. Students developed their own expectations and rubric to guide them when creating their authentic and real-world PSAs. With the information gathered by each member of the group, according to their role, the group had to select the most appropriate digital tool to use to convey their message and mood in the most informative way. They designed and implemented their product to deliver the most impact to their targeted audience.

I believe this lesson falls under the Developing level for this category. Students did make connections between the subject matter and contemporary issues when making their Public Service Announcement. The students also created projects that were completely original. Each group designed and created an original product which reflected the information gathered, the intended message, mood and impact of the message. Each group determined which digital tool would serve as the most appropriate vehicle for their message.

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