Advertising Friction

Submitted by: Michele Hope
School: Elko Middle

Summary

Using their knowledge of friction, students will become advertising designers and create a 15-30 second commercial for an imaginary shoe or tire company. They will create a proposal using a Word document, which outlines the scientific information required, as well as, a plan for the ad. The proposal consists of a series of questions each student will answer as a building block of the final product. Students will be required to list the resources used within the proposal. Students will choose their own media presentation platform and use a rubric as a guide for the commercial requirements. Should students need more than the specified 30 seconds to complete commercial, the option to extend the time is present, pending “supervisor” permission.

TIPC Ratings

Students determine accuracy and authority of information sources using a provided checklist or digital tool (Advertising Proposal).  They select the most appropriate digital tools and information sources to assemble and organize information to address authentic

Provides information and assignment expectations with limited student interaction.  Directs communication opportunities that promote student comprehension.

Students justify their decision-making and/or problem-solving practices.  They apply digital tools to think critically and solve open-ended authentic tasks that require higher order thinking skills.

Students analyze trends and make predictions that inspire new solutions to authentic tasks.  They create meaningful, original work within assignment parameters.

Student Artifact

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Contents:

  • Lesson Plan
  • Student Work Sample
  • Student Advertising Proposal

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