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- To provide a comprehensive study and refinement of writing and speaking skills necessary for effective communication
- To provide a rigorous college-preparatory curriculum in a specialized learning environment that allows students to pursue their interests in the field of communications
- To help students become knowledgeable uses of information technologies and to develop a global communications perspective
- To offer opportunities to apply their communications skills in the fields of television, multimedia, photography, computer information systems, graphic design, mass media, advertising, journalism, and public relations
- To provide opportunities for students to become critical thinkers and problem solvers in academic study as well as in practical learning and work environments