Pick Me! Election 2013 – Tailoring Campaign Advertisements with Surveys — 8406

Summary

Students in Government classes were learning about political campaigning and opinion polls, while students in English 12 classes were learning about persuasive appeals.  After completing the lecture notes, students then combined classes and completed the political survey.  Once they determined which political party they were most affiliated with, they paired up in groups of 4-5 based on political affiliation.  They then chose a candidate and filled out the research sheet.  After they completed the research sheet, students then shot a 30-60 second commercial on the candidate of their choice.  Mr. Givens’ government class will design fliers to place in English 12 and Government classes and then all of the English 12 and Government students will take a survey prior to Election Day 2013.  As a discussion topic for the Wednesday after the election, students will compare the election results from the mock election and the actual results from the VA race.

TIPC Ratings

Ideal/Target — Students applied modeled search techniques, evaluating sources and compiling research for analysis in creating their political campaign commercials and fliers. They created Google and SchoolSpace surveys to gather data for analysis and synthesized that information in the creation of their persuasive arguments for their campaigns.

Approaching — Students formed their own teams in order to conduct their own research and create their own commercials. The students are collaborating outside the walls of their classroom, working with three classrooms between different subject areas to collect and analyze trends in the senior class, create campaign commercials around those trends using persuasive writing and political analysis in their English12 and Government classes.

Approaching — Students applied digital tools and critical thinking strategies with their analysis in order to tailor the candidate stances to their audience (the senior class) and develop a persuasive gubernatorial campaign media strategy around it.

 

Approaching — Students are they creating campaign fliers and commercials, making predictions that inspire solutions to the authentic task of designing a political media campaign tailored to persuade the senior class in voting for a particular political candidate. Afterwards they reflected on the results and effectiveness of their campaign through surveys.

 

Student Artifact


Artifact 2 Senior Class Survey/Results
Artifact 3 Reflection Survey/Results
Artifact 4 Campaign Video

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Contents: (Click the Download Button)

  • LESSON PLAN
  • HANDOUTS
  • STUDENT ARTIFACTS
  • RUBRIC

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