Submitted by: James Behne and Charles Burton
School: The Academy at Virginia Randolph
Summary
Students will develop an understanding of the history of company logos and why they are important. They will work in groups to develop questions to ask a company owner about what they would like in their logo. Then students will develop an actual logo for a student client from Mr. Burton’s Auto Body class. Students will develop a logo that embodies the company’s image and will help to brand the company and make it competitive. As in the real world, the students will pitch their ideas to their clients, and each client will pick the logo they think embodies their company best.
TIPC Ratings
Developing- Students used varies research methods to develop an understanding of Logos researched to find a site that they could use to create a logo that would help them create a professional looking logo.
Developing- Students worked in collaborative teams and used Google Docs create questions for the client.
Developing- Students used digital tools to help solve authentic real-world tasks that required them to examine the criteria necessary for a company’s logo to meet the needs of the client’s business
Developing- Students were able to create new logos for Mr. Burton’s Auto Body Shop that meet the criteria of being Simple, Memorable, Timeless, Versatile and Appropriate showing innovation and creativity and promoting the clients business.
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