Submitted by: Carol Edelman
Collaborators: Rocky Marrin, Tuckernut Square Chick-fila Marketing Manager
School: Glen Allen High School
Summary
Students developed a new food product for an actual client, Chick-fil-a. Students not only developed a food product people want (market research) make it competitive, and profitable, but they also branded, packaged and labeled, and promoted the product. As in the real world, the students pitched their idea in formed marketing agencies to their client, Chick-fil-a. Chick-fil-a flew in an executive from their Atlanta corporate office to hear the presentations. Also in attendance was a local Chick-fil-a store owner and marketing manager.
TIPC Ratings
Ideal/Target: Students gathered data using a google form in order to drive their decisions on which product they wanted to pitch to the Chick-fil-a executives. When presenting their concept, they had to show why the data drove them to create the specific product.
Ideal/Target: Students worked collaboratively to create a new product for Chick-fil-a. After creating this product, they presented their marketing plan to the executives and were given feedback on what they pitched and what they could do in the future to better market their product.
Ideal/Target: Students had to decide on a product to market and then justify why they chose it. Additionally, the students had to choose how they would market their product and select the appropriate tool for advertising.
Ideal/Target: During this project, students had to use data to create a new sandwich that would be marketed to Chick-fil-a executives. Not only did they create a new menu item, but they also had to create tv, radio, and print advertisements.
